Podcasting has been around since the 1980s, yet it didn’t really start to take off until about 2004 with the rise of iPod and other digital audio playback devices. Now,…
Gaining a thorough comprehension of human psychology can be a huge asset to your digital marketing endeavors. A recent post by Facebook and Napster founder Sean Parker regarding hacking of human psychology sparked plenty of controversy on the web. So much controversy that at a recent Axios event he spoke in-depth regarding Facebook and how the platform aimed to get inside our human brains. (more…)
Media has long turned digital, replacing old-fashioned ways of receiving information within our day-to-day lives. Whether it’s social media interaction, advertising, or news consumption we are simply immersed within a digital media world. When you consider various trends and how they shift, you can begin to imagine digital marketing as a constantly moving target.
On the business front, nearly 40% of all companies will be non-existent or non-practical within the next decade. Approximately 70% of all companies will attempt a digital media transition, but only 30% of those will be successful. Although digital media has reached mass adoption, many companies are still struggling with the different facets of digital marketing. Adaptation and transitioning are two of the most difficult things to accomplish. They are particularly challenging at medium-sized to larger corporations. Currently, only 10% of companies consider themselves fully digital while 47% have yet to embark on a digital transition. (more…)
When it comes to marketing in the digital world, the human aspect is needed. What does this mean? Well, according to current trends, fluff approaches and the old car salesman tactics are dead with regards to social media marketing. By connecting with your audience on a more personal level, you’re building more trusting relationships. (more…)
Any customer is also a human being. A lot of companies tend to forget this rather quickly. We as human beings have deep appreciation for acknowledgement. Recognition and appreciation is an ego-booster but more so pure admiration. In the earlier days of marketing customers were swayed with brand equity. Especially true in the case of major brands which occupied substantial amount of real estate in the business marketplace. This was their way of attempting to connect with new and existing customers.[br][br]
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