Social Media Archives | Razor Sharp Digital

Tips & Strategies For Building Brand Authenticity in the Age of Social Media

Post author:Razor Sharp Digital
Post published:April 1, 2024
Post category:Social Media

Authenticity has become the cornerstone of successful brand marketing. With social media platforms offering unparalleled opportunities for brands to connect with their audience, building authenticity has never been more crucial. Consumers are increasingly seeking genuine connections with the brands they support, and inauthenticity can quickly lead to a loss of trust and credibility. In this article we share tips and strategies for building brand authenticity in the age of social media.

Exploring the future of social media marketing

Post author:Razor Sharp Digital
Post published:March 11, 2024
Post category:Social Media

Social media marketing is an ever-changing landscape. It requires creativity, exploration, innovation, new technology, and more for businesses to stay relevant in this space. In our latest blog we share some newly emerging trends and patterns on social media marketing that you should consider to help your business thrive and grow.

Mastering the Art of Video Content: Leveraging Long Form, Short Form, and Reels for Social Media Success

Post author:Razor Sharp Digital
Post published:February 11, 2024
Post category:Social Media

Telling stories, building communities, sparking engagement all happens with great video content. You have to be able to understand how long form and short-form video content must work together in order to forge meaningful relationships online.

How to Identify, Engage, and Measure ROI with a Human-Centric Approach In Influencer Marketing [Quick Guide]

Post author:Razor Sharp Digital
Post published:November 2, 2023
Post category:Social Media

Influencer marketing is a powerful tool to reach and engage with a target audience authentically. By leveraging the credibility and reach of influencers, brands can create meaningful connections with their customers. However, successful influencer marketing requires more than just finding popular personalities; it demands a human-centric approach that emphasizes genuine connections and authentic content. In this comprehensive guide, we'll walk you through the steps to identify, engage, and measure ROI in influencer marketing while staying true to a human-centric philosophy.

Data-Driven Decisions: Using Social Media Analytics to Drive Growth

Post author:Razor Sharp Digital
Post published:October 25, 2023
Post category:Social Media

The power of social media in shaping consumer behavior and influencing brand perception cannot be overstated. It's not enough to simply have a presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. To truly harness the potential of social media, businesses need to leverage data-driven insights.

The Power of User-Generated Content: Building Trust through Customer Stories

Post author:Razor Sharp Digital
Post published:October 4, 2023
Post category:Social Media

Authenticity is the cornerstone of building trust. One of the most effective ways to achieve this is through user-generated content (UGC). Customer stories, testimonials, and experiences shared by real users carry a level of credibility that no brand-generated content can match. In this post, we'll delve into the immense potential of user-generated content in social media marketing, and provide actionable tips for harnessing its power.

Tips for Boosting Your Facebook Organic Reach

Post author:Razor Sharp Digital
Post published:September 27, 2023
Post category:Social Media

Organic visibility is critical for building necessary social proof behind your brand. Now more than ever due to all the snake and oil and fakeness on social media. In our latest article we talk about the nuances of boosting your organic reach on Facebook that will benefit your business.

Instagram Reels vs. TikTok: Which Platform Is Right for Your Brand?

Post author:Razor Sharp Digital
Post published:September 21, 2023
Post category:Social Media

Instagram Reels or TikTok? Or both? The debate on short-form video content is one that has been going on for a while now. It's important to understand the application of Instagram Reels vs TikTok and how it will benefit your brand. In this article we talk about the nuances of both so you can execute more tactically on Instagram Reels, TikTok, or both platforms.

10 Tips for Telling Better Brand Stories on Social Media

Post author:Razor Sharp Digital
Post published:September 14, 2023
Post category:Social Media

How do you tell better brand stories? Why does storytelling matter so much in B2C and B2B space? Relatability, vulnerability, transparency, value, and authority are all things that play into modern storytelling for business. In this article, we break down the 10 tips you can use for better brand storytelling.

The 15-Point Ultimate Social Media Marketing Checklist For Unprecedented Success

Post author:Razor Sharp Digital
Post published:August 25, 2023
Post category:Social Media

Navigating the social media chaos is challenging, time-consuming, confusing, and it requires a strategic approach. Very much like everything else. There are so many variables at play and it can be difficult to stay on top of them. Check out this 15-point ultimate social media marketing checklist to help you stay plugged into the social matrix.