In a world of AI, robots, and fake people it can be extremely difficult to stand out from the noise. Especially when it comes to digital marketing and marketing your small business. Fortunately, authenticity is a key ingredient that still upholds value and you can utilize it for your business. Find out more about authenticity in action in our latest blog article.
When it comes to marketing in the digital world, the human aspect is needed. What does this mean? Well, according to current trends, fluff approaches and the old car salesman tactics are dead with regards to social media marketing. By connecting with your audience on a more personal level, you’re building more trusting relationships. (more…)
Any customer is also a human being. A lot of companies tend to forget this rather quickly. We as human beings have deep appreciation for acknowledgement. Recognition and appreciation is an ego-booster but more so pure admiration. In the earlier days of marketing customers were swayed with brand equity. Especially true in the case of major brands which occupied substantial amount of real estate in the business marketplace. This was their way of attempting to connect with new and existing customers.[br][br]
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