Beyond the Build: Why Your Website Fails Without a Marketing Strategy Behind It
A website is often called the “digital storefront” of a business. It’s the place where potential customers land to learn more about who you are, what you do, and why they should trust you. Yet too many business owners fall into the trap of believing that building a website is enough. They pour thousands of dollars into a beautiful design, only to discover months later that the site isn’t generating leads, traffic is almost nonexistent, and the phone isn’t ringing.